1st for Women Insurance TV Commercial Advert 2012 'Top Gun' and the reasons Why We Insure Women in South Africa. The history and philosophy behind the company are best outlined on the corporate website — http://www.firstforwomen.co.za/about – "1st for Women Insurance Company caters exclusively for the needs of South African women. Over the years, 1st for Women has become an advocate for women, and its social arm, the 1st for Women Insurance Trust, has raised over R11 million for South African women in need. Besides allowing female motorists' to benefit from cheaper vehicle insurance premiums, 1st for Women also handles a wide range of products and benefits that have been designed with South African women in mind. Because these products and benefits have been designed for women, they are different from the normal array of insurance products out there that have historically been designed for men, by men. In 2010, 1st for Women was voted as the top short-term insurance brand in the Sunday Times Top Brand Awards."